The magic tech behind our mission.
At the PEDIGREE brand, we love all dogs!
Big ones, small ones, old ones – even the bed hoggers and ball stealers.
But the ones that need our love most are the underdogs.
The ones sitting and waiting in shelters around the world.
It’s our mission to help every dog find a loving home, so we created Adoptable.
Adoptable uses AI to turn basic shelter dog photos into studio quality images. It’s a glow up, for the doggos that need it most! But here’s the magic bit. Once Adoptable has given shelter dog photos a makeover, it then puts them directly into our ads. Pawsome, right?!
Billboards, websites ads, instore screens – wherever people see our nutritious products and treats...they’re also seeing a shelter dog near them!
And what’s even more exciting, is that we’re rolling Adoptable out globally. Because if we can help shelter dogs be seen, we can help them get adopted. Woof yeah!
It’s not just about helping dogs find a better place to live. It’s about making the world a better place to live. Because dogs bring out the best in us.
